Kandi America

2020 Launch

CAMPAIGN SUMMARY

In 2020, we partnered with Kandi America to develop the overall creative direction for their 2020 launch. Our goal was to create a memorable campaign that would resonate with the American market and introduce Kandi’s affordable electric vehicle to a wider audience.

To achieve this, we developed a comprehensive strategy that involved creating live-action launch commercials, CGI key visuals, custom photography, and dozens of supporting marketing materials. Our in-house team of experienced creatives and production specialists worked closely with Kandi America to ensure that every asset was tailored to their brand’s unique identity and messaging. Our lean and agile production allowed us to develop creative solutions quickly without sacrificing quality. Through our partnership, we were able to showcase Kandi America’s vision and help drive the future of sustainable transportation.

CAMPAIGN ROLES

Director, Creative Director, Post Production & CGI

A render of a Kandi car drving down the street.

Commercials

SUMMARY

Kandi needed to introduce its new vehicles to the American market, and time was of the essence. We crafted a playful tone that communicated the practicality and affordability of the cars. Amazingly, the two commercials were conceived and shot in under ten days.

ROLES

Director, Creative Director

A woman looks into camera.
Kandi cars in a showroom.
Kandi cars in a showroom.
A Kandi employee looks at cmaera.
A Kandi car driving through the city.
A Kandi car driving through the city.
A Kandi car driving through the city.
A closeup of the Kandi badge on a Kandi car.
A Kandi car dives through a tunnel with neon blue lights.
A woman holds her phone, looking at the camera.
A driver looks at his passenger in a Kandi car.
A Kandi car driving through the city.
A Kandi car driving through the city.
A Kandi car driving through a tunnel.
A shot of a woman in a Kandi car.
A shot of a Kandi car driving through a tunnel.
A behind the scenes shot of a Kandi car commercial.
A behind the scenes shot of a Kandi car commercial.
A behind the scenes shot of a Kandi car commercial.
A behind the scenes shot of a Kandi car commercial.
A behind the scenes shot of a Kandi car commercial.
A behind the scenes shot of a Kandi car commercial.
A behind the scenes shot of a Kandi car commercial.
A behind the scenes shot of a Kandi car commercial.
A behind the scenes shot of a Kandi car commercial.

Teasers

SUMMARY

To promote the vehicles’ live webstream launch, we created visually striking, unskippable 6-second teasers to build anticipation before the event.

ROLES

Director, Creative Director, Post Production

A close-up shot of a Kandi car.
A close-up shot of a Kandi car.
A close-up shot of a Kandi car.
A interior shot of a Kandi car.
A close-up shot of a Kandi car.
A close-up shot of a Kandi car.
A silhouette of a Kandi car with typography superimposed.

Teasers

SUMMARY

To promote the vehicles’ live webstream launch, we created visually striking, unskippable 6-second teasers to build anticipation before the event.

ROLES

Director, Creative Director, Post Production

A render of a Kandi car drving down the street.
A render of a Kandi car.
A render of the dashbaord of a Kandi car.
A render of a Kandi car driving down the pacific coast.
A render of a Kandi car.
A render of the interior of a Kandi car.

Custom Photography

SUMMARY

In addition to the CG renders, we also created hundreds of images across multiple photoshoots to provide a library of assets for the brand to work with across all mediums.

ROLES

Creative Director

A man and woman exiting a Kandi car.
A Kandi employee looking at the camera.
Kandi cars parked in front of a building.
A Kandi employee.
A studio shot of the rear of a Kandi car.
A Kandi car driving though the city.
A studio shot of the dasboard on the Kandi car.
A studio shot of a headlight on the Kandi car.
A Kandi car driving through town.
A Kandi car next to a RV with people sitting around a campfire.
A Kandi car being towed by an RV.
A Kandi car driving through a park.
A man and woman unloading groceries from a Kandi car.

Showroom Design

SUMMARY

After defining much of the aesthetic being used by the brand, we were tasked with designing the showrooms. We developed a bright and open interior that makes the area feel high-tech while inviting, with the playful typography and neon signs keeping the space fun and accessible.

ROLES

Creative Director, Post Production and CGI

A render of the Kandi showroom.
A render of the Kandi showroom.
A render of the Kandi showroom.
A render of the Kandi showroom.
CREDITS

Client
Kandi America

Agency
Isaac Murray Studios

Director
Isaac Murray

Productions Company
Southern Sky Films

Producers
Zach Bush
Kent Bishop
Ray Courtin

PRODUCTION & POST

Creative Director
Isaac Murray

Director of Photography
Andrew Hayjek

Post Producer
Lisa Wisenbaker

Editorial
Greg Sunmark, Isaac Murray

CGI & Compositing
Isaac Murray

Audio Post
Dallas Audio Post

Photographer
Cameron Gott

TOOLS

Sony Venice
Sigma Cine
Autodesk Maya 2020
Autodesk Flame 2020
Vray 5
Adobe Premiere CC
Adobe After Effects CC