The Lung Institute

Boxed In

SUMMARY

We partnered with Publicis to direct a broadcast commercial designed to cut through the category clutter and give COPD sufferers a ray of hope. The claustrophobic feeling of being short of breath was expressed visually with a long, uninterrupted shot and a slowly collapsing frame. This ultimately gives way to a brighter, more vibrant color palette as the patient is able to participate in their favorite activities again.

ROLES

Director, Motion Graphics, Colorist

A man talking to the camera while sitting in a armchair.
A doctor talking to a patient.
A man talking to a doctor.
A man high-fiving a young woman playing soccer.
A graphic used in a Lung Institute commercial.
A graphic used in a Lung Institute commercial.
A graphic used in a Lung Institute commercial.
A shot of a monitor with a crew member slating a commercial shoot.
A Alexa SXT camera.
A behind-the-scenes shot of a camera on a dolly being used to film a commercial.
CREDITS

Client
The Lung Institute

Agency
Publicis Hawkeye

Director
Isaac Murray

Production Company
Southern Sky Films

Producers
Zach Bush
Kent Bishop
Ray Courtin

Creative Directors
Gary Hawthorne
Jeff Huser

POST-PRODUCTION

Director of Photography
Andrew Hajek

Editorial
Republic Editorial

Colorist (DC)
Isaac Murray

Motion Graphics
Isaac Murray

Audio Post (DC)
Dallas Audio Post

Original Music (DC)
Brad Dale

TOOLS

Arri Alexa XST
Adobe Premiere CC
Adobe After Effects CC
DaVinci Resolve 12

(DC) – Directors Cut