Uber

Uber Presents

SUMMARY

We worked with Uber to craft a series of videos featuring authentic stories about how driving with Uber helps people pursue their passions. Our experience directing docu-style content helped strike a fine balance between telling the authentic story and weaving in the brand messaging.

ROLES

Director, Editor, Motion Graphics, Photographer, Colorist

A musician looks a t photos of famous people that have played at a bar in Austin, Texas.
An athlete looks off camera while practicing at the Dallas Cowboys practice stadium.
A man sitting in the bleachers of a football stadium.
A musician in a recording studio.
A musician leaning into a microphone.
A man points to a photo in the Dallas Cowboys training stadium as a group of kids look on.
A behind-the-scenes photo of a cinematographer filming a man sitting on bleachers.
A behind the scenes photo of a man being interviewed.
A behind-the-scenes photo of a man holding a cinema camera on an easy rig.
  • A coach standing in front of bleachers.
  • A Uber on its way to pick up a passenger.
  • Athletes practicing in the Dallas Cowboys practice stadium.
  • A musician in the recording studio.
  • A musician walking into a venue.

Original Photography

In addition to the video content, we also captured custom photography to add a layer of depth to social content supporting the main videos.

Instagram Stories

We utilized the custom photography, motion graphics, and footage to create branded Instagram Stories.

CREDITS

Client
Uber Technologies

Agency
Nice Content

Director
Isaac Murray

Production Company
Southern Sky Films

Producers
Zach Bush
Kent Bishop
Ray Courtin

POST-PRODUCTION

Director of Photography
Andrew Hayjek

Editorial
Isaac Murray

Motion Graphics
Isaac Murray

Colorist
Isaac Murray

Audio Post
Dallas Audio Post

TOOLS

RED Helium
Atlas Anamorphics
Adobe Premiere CC
Adobe After Effects CC
DaVinci Resolve 12