THINK + MAKE
The best campaigns
start in small rooms.
We are a creative director & producer duo blending our agency and production DNA into a better studio model.
The agility of a curated talent network with the strategic taste of a micro agency. Equally at home inside brand teams that need production support and agencies that need integrated production expertise.
That’s Nice.
The Problem
The relay is killing great campaigns.
Every handoff between strategy, creative, and production sands off the edges that made the work sharp. Re-briefs. Rework. Diluted ownership. By the time the work ships, it’s safe. Forgettable. Expensive.
We call this The Relay Tax.
The Solution
No handoffs.
No relay. No tax.
We collapse strategy, creative, and production into one small team that owns the work end-to-end. Working in the overlap where the best campaign decisions actually get made.
We call it THINK + MAKE.
THINK+MAKE works.
Here’s how.
Small by design, senior by default, and fully accountable from first call to final cut.
Our way of working has two beats that run together.
THINK
Before we build the work, we sharpen the problem. The brief as handed is almost always a symptom — we dig for the business reality under it and the human truth it has to land on. We don’t move until the room can say the real problem in a sentence.
MAKE
Making doesn’t come after thinking. It’s about holding space for the idea to take shape. The best ideas need room to grow. We let taste decide, not groupthink. Every choice—on set, in the edit, on every call—tests if we’re still protecting what matters.
Who we are.
Creative
Isaac Murray, ECD
Design-driven filmmaker with an instinct for the problem under the brief. At Nice Content, Isaac leads strategy and creative direction — sharpening what the work actually has to do before a frame gets made, then staying with it from concept through delivery.
Before founding Nice Content in 2022, he spent more than a decade inside award-winning agencies, shaping campaigns for Amazon, Coca-Cola, Ford, Samsung, IBM, and Pfizer. Agency rigor, production grit, and brand-side empathy — the cross-disciplinary foundation the studio runs on.
Production
Kent Bishop, EP
Producer with a find-a-way mindset who turns complexity into calm. At Nice Content, Kent leads production planning and delivery — building the conditions where bold ideas survive contact with execution.
Before joining Nice Content in 2023, he launched and scaled two production companies and helped brands like McDonald’s, Gatorade, Kia, Patrón, and Verizon turn creative ambition into shipped work. That depth of experience—building teams, anticipating challenges, and keeping momentum through change—anchors the steadiness he brings to every project today.
The work that reaches the world should hit as hard as the idea that started it.
Let’s make sure it does.
Lets Chat