SUMMARY
Nescafé, the largest coffee manufacturer globally, challenged our team to create the future in the form of a high-tech connected coffee cup. We packaged our innovative thinking and design into a CG animated promo, made in 5 short days – flooring the client and eventually winning at CES’s “Fast Forward” competition.
ROLES
Director, 3D Artist, Motion Graphics, Editor
![A render showing the internal components of the Nescafé Smart Coffee cup.](https://nicecontentstudio.com/wp-content/uploads/2021/07/Nescafe_Frame-1.jpg)
![A render showing the internal components of the Nescafé Smart Coffee cup.](https://nicecontentstudio.com/wp-content/uploads/2021/07/Nescafe_Frame-2.jpg)
![A render of coffee in a glass.](https://nicecontentstudio.com/wp-content/uploads/2021/07/Nescafe_Frame-3.jpg)
![A render of a many Nescafé smart coffeee cups.](https://nicecontentstudio.com/wp-content/uploads/2021/07/Nescafe_Frame-4.jpg)
![A render of many Nescafé smart coffeee cups.](https://nicecontentstudio.com/wp-content/uploads/2021/07/Nescafe_Frame-5.jpg)
![A render of a Nescafé smart coffeee cup lid.](https://nicecontentstudio.com/wp-content/uploads/2021/07/Nescafe_Frame-6.jpg)
![A render of a Nescafé smart coffeee cup lid.](https://nicecontentstudio.com/wp-content/uploads/2021/07/Nescafe_Frame-7.jpg)
![A render of a Nescafé smart coffeee cup.](https://nicecontentstudio.com/wp-content/uploads/2021/07/Nescafe_Frame-8.jpg)
![A render of a Nescafé smart coffeee cup.](https://nicecontentstudio.com/wp-content/uploads/2021/07/Nescafe_Frame-9.jpg)
CREDITS
Agency
Rockfish
Director
Isaac Murray
Producer
Isaac Murray
POST-PRODUCTION
Design
Isaac Murray
John Jacobson
3D Modeling
Isaac Murray
3D Animation
Isaac Murray
3D Lighting & Rendering
Isaac Murray
Motion Graphics
Isaac Murray
TOOLS
Adobe Photoshop CC
Adobe After Effects CC
Adobe Illustrator CC
Autodesk Maya
Mental Ray