Nescafé

Smart Coffee

SUMMARY

Nescafé, the largest coffee manufacturer globally, challenged our team to create the future in the form of a high-tech connected coffee cup. We packaged our innovative thinking and design into a CG animated promo, made in 5 short days – flooring the client and eventually winning at CES’s “Fast Forward” competition.

ROLES

Director, 3D Artist, Motion Graphics, Editor

A render showing the internal components of the Nescafé Smart Coffee cup.
A render showing the internal components of the Nescafé Smart Coffee cup.
A render of coffee in a glass.
A render of a many Nescafé smart coffeee cups.
A render of many Nescafé smart coffeee cups.
A render of a Nescafé smart coffeee cup lid.
A render of a Nescafé smart coffeee cup lid.
A render of a Nescafé smart coffeee cup.
A render of a Nescafé smart coffeee cup.
CREDITS

Agency
Rockfish

Director
Isaac Murray

Producer
Isaac Murray

POST-PRODUCTION

Design
Isaac Murray
John Jacobson

3D Modeling
Isaac Murray

3D Animation
Isaac Murray

3D Lighting & Rendering
Isaac Murray

Motion Graphics
Isaac Murray

TOOLS

Adobe Photoshop CC
Adobe After Effects CC
Adobe Illustrator CC
Autodesk Maya
Mental Ray