McDonald’s

Connected

SUMMARY

We took the iconic golden arches to tailored CGI city skylines matched with filmic cinematography for McDonald’s.

ROLES

Director, CGI, Editor, VFX, Colorist

A woman sitting on a rooftop patio.
A closeup shot of the McDonald's app.
A woman sitting on a rooftop patio looking at her mobile phone.
A woman sitting on a rooftop patio with a McDonald's arch extending behind her. The text "The always connected to your favorites app deal" is superimposed.
A render of a McDonald's roadsign.
A photograph of a studio set with a Sony Venice on a Kuka motion control arm.
CREDITS

Client

McDonald’s

Agency

Moroch

Director

Isaac Murray

Production Company

Southern Sky Films

Producers

Zach Bush

Kent Bishop

Ray Courtin

Director of Photography

Vincent Montsaint

POST

Editorial

Isaac Murray

CGI

Isaac Murray

VFX & Finishing

Isaac Murray

Colorist

Isaac Murray

Audio Post

Dallas Audio Post

TOOLS

Sony Venice
Cooke S4
Adobe Premiere
Adobe After Effects
Autodesk Flame
Autodesk Maya
V Ray