From challenger brand
to 123% sales lift.
Tachus Fiber was the challenger in Houston, battling legacy providers with bigger budgets. They needed a campaign that broke through frustration and made them the clear choice.
Tachus’ edge wasn’t just faster internet, it was a chance to feel different from the competition.
The Solution
We worked closely with the agency to take smart concepts and scale them into campaigns built to punch above their weight. Across two worlds, we delivered 18 CTV spots, hundreds of photos, and digital-first sting-outs — a full asset system that made them look bigger than the competition.
The Outcome
- 123% lift in monthly purchases post-launch.
- 174k+ new users, with engagement nearly doubling.
- 2.7M+ YouTube views and multiple awards.
