Seven Campaigns that Lifted
Zenni Above Its Price Point
Zenni built its reputation on affordability. But new launches—blue light blockers, VR lenses, and contact lenses—demanded more than value messaging. They needed to compete with premium brands on taste, tech, and trust. The ask: explore how CGI could evolve Zenni’s visual language to feel innovative, not inexpensive.
Value brands win when they don’t look like value brands.
The Outcome
- We launched with a 15-second CGI pilot for Blokz—a rapid test to see how 3D could expand Zenni’s storytelling toolkit.
- Building on the pilot’s success, we developed a full-scale CGI pipeline. This produced 100+ assets across seven launches—from landing pages to social to OOH.
- CGI gave Zenni speed and control: new lenses dropped in with a click, landing pages refreshed without reshoots, and animations tailored directly to page designs.
- Our hybrid approach extended the system, using tactile studio photography for the Contacts key visuals, keeping the brand cohesive across every touchpoint.