Solo Stove came in with a brief to refresh campaign photography to reflect a product update. The product changes were small. The implication, a full reshoot to maintain campaign continuity, wasn’t.
Photoreal Without the Photoshoot
The Challenge
The Insight
We used a hybrid approach, combining product renders with retouching to extend the lifespan of existing campaign assets, and then moved to full CGI for the following launches to unlock the flexibility of product visualization.
Two product launches with CGI key visuals.
The smartest production decision is often the one that creates systems rather than one-offs.
We built digital doubles of multiple Solo Stove products. Photoreal, finish-accurate, and rendered to hold up next to real photography. Once the assets existed, they went everywhere. Packaging. Dotcom. PDP. Social. And because they were 3D, we could explore new angles and cutaways to show what a camera couldn’t.
For the Fire Tower 1.5, that meant we could cutaway parts of the stove with ease, revealing the internal mechanics that make Solo Stove products so powerful. For the 24″ Basecamp, it meant creative could also start before the product shipped, testing different camera angles in tight feedback loops before committing to the final render.
